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podcast | Skillz Middle East
podcast | Skillz Middle East
e-Commerce Platforms in 2018 [Infographic]

E-commerce is a fast-growing industry. With its revenues already in trillions, it is projected to grow even bigger in the upcoming years. Read today who leads the pack, see some samples where these e-commerce platforms are used and many more statistics.

e-Commerce Platforms
Skillz Middle East makes Digital Transformation happening for your company. We focus on the quick win to ensure Digital Marketing, e-learning, Web Meeting, Web Conferencing, Digital Signature, Digital Asset Management are ready to enhance your organization. Digital Marketing shall save money and bring a more efficient conversion for your brand and products.
Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Ecommerce has emerged as the single biggest growth driver in the worldwide marketplace. If you ask yourself, what is an e-Commerce platform, we might give you some insights to your question? At its simplest form, e-commerce platform enables a business to sell products and services online. E-commerce software provides the customer-facing front end component of an online business.

Key Features of an Ecommerce Platform

E-Commerce software will enable customers to buy your products and services from your online store. Where solutions differ is the degree to which they can unify and leverage both front and back-office applications with both their unique and shared data. An e-commerce platform should have at least the following features:

  • Run-on a single, unified platform. Eliminate integrations between separate systems with natively unified e-commerce, accounting, point of sale system, inventory and many more.
  • Provide a 360° customer view. Deliver consistent and personalized cross-channel experiences, targeted marketing and superior customer service with a single view of all customer interactions and utilize social media marketing and targeting.
  • Intelligently managing orders. Exceed and set new customer expectations for buying, fulfilling and returning purchases. Maximize profitability by centralizing order management and having a single view of inventory.
  • Deliver innovative customer experiences. Rapidly create unique, personalized and compelling mobile, web and in-store experiences to differentiate your brand and exceed customer expectations which help you to upsell, share reviews, testimonials, and product referrals.

This makes it a very suitable business to invest in; but, before beginning, an outlook of different E-commerce platforms is necessary, so as to understand which one you should be using. Different domains are popular in different countries.

While WooCommerce is, by far, the greatest platform, it must not be forgotten that it is not the most popular in all of the countries. So, before making an investment, the targeted areas and their preferences should be well studied.

Over 2 million WooCommerce Websites (about 24%) are running by 2018, alone in the US you can find over 400 thousand e-commerce websites. 

What are the best and most beautiful stores using WooCommerce? We put some samples together and it is worth looking into them.Who doesn’t know about Clickbank? They are a global internet retailer providing different types of products.

Porter and York sells all kind of meat and seafood online. Barefoot Buttons sells guitar pedals. Another great sample is  The Underwear Expert sells… underwear, of course.

Based in Brooklyn, New York, The Good Batch sells cakes, cookies and ice cream, look also at Barefoot Buttons who sells switches for guitar pedals.

Root Science sells skincare,  and Marché du Pre is a Dutch company that sells vintage cookware.

Bluestar sells coffee while the Australia-based Sodashi sells premium skincare products and based in the UK, Henry J Socks sells socks in a subscription box format.

The infographic below, created by Salehoo, lists some of the top used E-commerce platforms and the countries they are most popular in.

Here are the top 10 E-commerce websites by usage in 2018, according to Salehoo:

  1. WooCommerce
  2. Shopify
  3. Squarespace
  4. Wix
  5. OpenCart
  6. Zen Cart
  7. Magento
  8. PrestaShop
  9. OsCommerce
  10. Big Commerce

Check out the infographic for more detail. What is your favorite e-Commerce platform, share with us why and stay in contact.

Top 10 e-Commerce Platforms Usage in 2018

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