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Every year again we try to reach out to our client on important days of the year with a right marketing campaign. The holiday season, Valentine’s Day or St.Patrick’s Day 2018 are splendid ideas for getting in contact with our customers. Let’s incorporate some ideas what we can do this year on St.Patrick’s Day with our email campaign.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka

CTO, Co-founder, Skillz Middle East

This Saturday is St. Patrick’s Day, a day that consumers spend over $5.3 billion on, a stunning value according to an infographic by email marketing platform Campaigner. Let’s have a look at the whole potential we have when it comes to our favorite email marketing channel.

Let’s not forget that some of your email recipients are like leprechauns, as mention in the infographic. No sign of life you would see from them unless they initiate direct engagement. But this day will come and be prepared, you must “catch” them at the ideal time to spark engagement.

We go green, let’s make some fun on St.Patrick’s Day 2018

Now let us get not too unexcited on the fun. Below we can read in the infographic how to make our emails holiday ready. Yes, we should never look back in our life but looking back in history to see our audience behavior is a good starting point for segmentation. Segmented campaigns bring a treasure trove of extra revenue at over 760%. Does this not sound great? Hitch up your knickers!

Linking your email data back to your social programs is a marvelous idea to tackle them on all ends. So let’s capture our audience on their emotions by using some St.Patrick’s Day emojis in your subject line. In case your business is running a shop or store incentive them for coming to happy hour or for St.Patrick’s Day 2018 deals or discounts.

Giveaways are appreciated a lot and good motivator to get the family on the move. Bridge the classic games to contests around St.Patrick’s day and le’ts stay green.With fun for the complete family, your success is guaranteed.

Need some more tips, check out the infographic to St.Patrick’s Day 2018 fun. We wish you a lot of success with your email campaign. As the Irish folks would say – Wishing you a pot o’ gold, and all the joy your heart can hold. Share your ideas with your peers below in the commenting section.

Good-Luck Email Tips for St.Patrick's Day 2018
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