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The email marketing software provider compiled the top 12 emails of the year sent through its platform. 

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

The folks at Emma made a list, checked it twice, and you were good this holiday season so here’s a peek.

Among the highlighted emails:

• Telluride Truffle for its innovative referral program (people are four times more likely to buy when referred by a friend)

• The Escape Game for its dynamic “thank you” email

• Preppy Pineapple and the Texas A&M Foundation for their use of animated gifs 

Emma also explains why the techniques used by each email are beneficial, such as noting that animated gifs increase click rates up to 42% and conversion rates up to 130%.

To see all 12 emails and the lessons to be learned from each, click on this truncated version of the infographic:

Infographic 12 Examples of Killer Email Campaigns From 2016

Useful Links

You want to read more? See the article from Canva Learn “50 Of The Best Email Marketing Designs We’ve Ever Seen (And How You Can Create One Just As Good)” read here

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