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So you’re thinking of creating an explainer video. How will you produce it? Who will help design it? How much will it cost? There are a lot of questions to answer before creating any video, and explainer videos are no exception.

“I know what you did in your last Marketing campaign, do you?”
Jalena Pineda

Business Development Manager, Skillz Middle East

Explainer Videos go hand in hand with the very popular storytelling concepts in marketing. My grandmother always said, who travels can tell a good story which wants to be heard by others. Let’s call it the golden key to the gate of success talking to your audience. Who can tell the story better than an explainer video? But as you have seen there are a lot of questions to be answered before we can get started. Luckily, today’s infographic by branding and animation company BreadnBeyond answers many of those questions and helps you figure out what to look for when searching for a production company to help you answer the rest of them. One big question will undoubtedly be about the dollar sign after the mission is completed, and the infographic explains that location, time frame, availability, and the creativity required will all be factors. It also includes cost estimates from a selection of production companies. Keep in mind Skillz Middle East can help you to achieve the task with our in-house production team. The numbers for costs listed in the Infographic are US based companies. In the Middle East, the cost structure might be a little different. Get in contact with your team to get your personal quotation.

Explainer Video is like the salt in a soup. They are mandatory for every successful marketing strategy, without salt your marketing will be boring to your audience. 

As you’re planning resources for the video, the infographic suggests that production of an average explainer video breaks down into 11% of the time being spent on the initial design, 16% on the script and voiceovers, 55% on the animation and design, 16% of production, and 2% on editing. Don’t forget one more thing. If you plan to use the video on social media add text overs since majority to videos played on social networks are played without audio. And perhaps most important, review the sample of your partner of choice, see what they have done in the past and if they understand your mission. Creativity is key and a good story needs to be told in the right way.

If you want to achieve a killer explainer video for your company, choosing the way you’re going to produce it is very very critical. It can be with animation so on and forth. There are many effective ways of making a good marketing video, so you should at least carefully evaluate the various options. So go along already with an efficient budget and do not burn a hole in your cash.

To get started on the path to producing your explainer video, check “Choosing The Best Explainer Video Production Company” [Infographic] below.
Choosing The Best Explainer Video Production Company [Infographic]

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