Storytelling with an explainer video is the highest marketing discipline of today. A good Voiceover Artist is essential to the success of your Video. But how to get hold of the jewel of the crown?
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Who does not know the saying, pictures say more than 100 words? Today we can even say that moving pictures in form of video is more than just a marketing trend, it’s a proven way to achieve marketing goals from awareness to sales. Explainer Videos are the spearhead of a solid marketing strategy. Of course, it comes along that the storytelling needs to be done through a most vibrant Voiceover Artist to get your audience in emotion.
Creating videos takes more time, creativity and efforts than creating more static types of content, and the production involves new team members (internal or external) you don’t normally work with. Looking into today’s infographic by video production agency Digital Brew explains, one of those members may be a voiceover artist. I would guess that’s probably not someone you have on your marketing team already.
The Voiceover Artist will present your brand, so you better have the choice which makes you feel comfortable in listing to her/him.
It is key when it’s time to find your ideal team member to voice your explainer video or possibly other types of video, you want to find the one who can convey the voice of your brand, literally and figuratively.
According to research by Digital Brew, the ideal voice for most video projects is the “Approachable Expert,” a friendly, yet authoritative, figure.
Check out the infographic to better understand who might fit as the Approachable Expert archetype and ways to identify the right voiceover artist.
I really adore the important of the voiceover artist play in the video and how it can affect the project. and these tips are so useful and quite handy.
Voice over really matters! This is so informative! Would love to share this to a friend of mine.
The one speaking in the video definately has a big role in me staying on a video. If I feel like I’m being yelled at and my volume is only 2/10 I’m not going to stay even if it was something I really needed. I get that people can become really excited about their topic (which is awesome) but ir really affects me as a viewer. Another thing is when they are really soft spoken and quiet because it feels like they are humming in my ear which is OH SO UNCOMFY.
I only watch a full video online if I like the voice. It might sound weird but that’s how I judge of video. If voice is robotic I don’t like it.
I think the storyteller is an important voice. We all love hearing stories and they are what makes us unique and connect to each other. I love this graphic!
It’s amazing how much the voiceover artist can affect the project. This is something I’ll be able to use when I’m making my own videos. Who is my audience and what is the best way to communicate with my audience.
I completely agree on the important role a voiceover artist plays in a video. And that a video can have no impact without a strong script and great voice over.
I do agree that the voiceover matters a lot, ah! what all does it take to make a good video!
Thanks for yet another useful information 🙂
Thanks for these tips! I used to deal a lot with voice talent for an educational software company. 🙂 Voice matters so much!
some great tips here! Thanks for such an informative article!
This was a very good article! We are considering using voice overs for a self produced ad for a small business and this information came in quite handy.
I never sat down and thought about the importance of your voiceover, but it makes sense. I was watching s video the other day and stopped, not because of the content, but because I didn’t enjoy the sound of the narrator’s voice. I will definitely keep those tips in mind!
There are lots of great tips here, thank you!
I’m still not into videos but I think I should try it and put more effort into making videos. Your tips are very useful, it feels easier for me to start now.