In a recent report Facebook Advertising Benchmarks shown the average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%.
You might want to ask yourself first of all, what is CTR?
Click-through rate is the ratio of users who click on a specific link to the number of total users who view the actual content of the click result. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.
The report was based on November 2016 through January 2017 Facebook advertising data for 256 US-based WordStream clients in 18 industries: apparel, auto, B2B, beauty, consumer services, education, employment/job training, finance/insurance, fitness, home improvement, healthcare, industrial services, legal, real estate, retail, technology, and travel/hospitality.
Legal advertisers have the highest average CTR on Facebook ads (1.61%); employment/job training advertisers have the lowest average CTR (0.47%).
The average conversion rate for Facebook ads across all industries is 9.21%.
Fitness brands have the highest average conversion rate for Facebook ads (14.29%); technology brands have the lowest average conversion rate (2.31%).