Everybody creates noise talking about “personalization” and keeps marketing confidentialities quiet. This 2017, the revelation about top five marketers challenges they try to overcome comes to an open.
“I know what you did in your last Marketing campaign, do you?”
Newsflash: marketers feel overwhelmed. According to a study by email marketing company Emma, only 12% of marketers say they always meet work expectations. Five marketers challenges couldn’t just be that and the list goes on and on.
The overwhelming studies show that only 12% of marketings feel like they meet their expectations.
We always hear the cliche “People who follow the crowd always gets lost.” true enough in the context of falling into “It’s the way we’ve always done it” seems to trap marketers in the same way. Marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful and email marketing is at the center of it all.
Time and staffing come as an important element. More than three-quarters of marketing companies have the realization that they don’t have as much time and head counts to do the kind of marketing they expect their brand to have that they wish to. As said a whopping 64% don’t have enough time or personnel to do the kind of marketing they would like.
Having too many channels to put up and not seeing much with the figures for the investment is tough to digest.The email marketing company also learned the following about marketers challenges. Almost half of the marketers agree through email they generated most ROI in their organization.
They suffer from conflicting priorities, with nearly 50% reporting they feel more pressure to meet internal (organizational) goals than audience expectations.
Imagine the concept of shareholder supremacy was a theory proposed in the late 1970’s and it was popularized in the 80’s and 90’s it is now standard form today which shouldn’t be.
You talk to any public company you ask them their priority and say maximize shareholder value. really? That’s like coach prioritizing the needs of the fans over the needs of the players. Which cannot be, this can never be.
How are you going to build a winning team with that model? Right? But that’s normal today, we even perceive it as broken or damaged or wrong or outdated. Remember the 80’s and 90’s were boom years with relative peace and a kinder and gentler cold war. Nobody was practicing hiding under their desks in school anymore. We are no longer in those times. these are no longer boom years. These are no longer peaceful times and those models cannot work today. I’m not sure if you’d agree.
• Nearly 40% say they wish they could do more targeted marketing.
What do marketers care about? What are their biggest challenges? And most importantly, how are they solving them? For a closer look at “Marketing Confidential on Marketers Top Five Challenges” check out the infographic below if we can resolve marketers challenges.