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Every digital marketing campaign comes down to selecting the right strategy, applying the right tactics, and using the right metrics to measure campaign results.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

But how do marketers decide which strategy, tactics, and performance metrics will help them achieve their marketing campaign goals?

That’s where this flowchart graphic from Choozle can help.

Just start at the top and work your way through a few quick questions to determine, based on your campaign’s goals, what approaches you should take to achieve the results you want.

To start that process, check out the infographic. Just tap or click to view a larger version.

Use the Right Digital Advertising Strategies and Metrics for Your Campaigns
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