Influencer marketing is a hype which came up over the last couple of years. The trend shows great results on average in an ROI 11 times higher than that of traditional marketing methods, such as Television, Radio, Print, and Desktop ads. Influencers will spend 99% of their time on Instagram in 2018.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka
Getting on top of the competition and reaching your audience in a very personal way involve new methods of marketing. Influencer marketing raised the bar for all traditional and digital marketing methods so far and delivers the results, which are 11 times higher. Yes, 11 times! An infographic by St. Joseph Communications explains why marketers should look into influencer marketing if they haven’t already. The infographic shows, for every dollar spent on influencer marketing, brands are earning $6.50 in return. Additionally, we can read the market is steadily growing, 2017 marketers spent $2 billion on influencer marketing. The prediction is by 2020 the market will rose to $10 billion. The challenge for marketers is to work with influencers which type is right for their brand: micro-influencers, who have fewer than 10,000 followers or macro influencers, like celebrities. Working with celebrities influencers means larger costs and wider reach, but the engagement rates are proven higher with smaller influencers. When talking to marketers they know where the ROI of influencer marketing lies. 67% of marketers believe that influencer marketing campaigns assist them to reach a more targeted audience group.
No matter which type of influencer is the best fit for your brand, you’ll want to find influencers who use the platforms your customers and audience are on. Nearly all influencers use Instagram, followed by 70% using Facebook and 46% using Snapchat. Video content consumption increased by 3000% in 2017 which means video delivery on social media is getting more and more important. Nevertheless, one of my personal favorites is YouTube which I see as the great potential when it comes to the middle east. In 2018 37% of influencers will spend their time on this channel. Read more on influencer trends in the below infographic. Are you utilizing influencer marketing? Share your experience in our commenting section below.
61% of consumers rely on social media when it comes to shopping information.