71% percent of consumers say they would be more likely to shop at a store if Augmented Reality (AR) were offered, does this sound good? Augmented Reality might seem silly in Snapchat filters and mobile gaming like Pokemon Go but AR is making a serious impact on the industries of the world. Where is the journey going, what are the business stories to tell?
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.Dieter Hovorka
Speaking of augmented reality, Pokémon Go might be the first thing to come to mind. But AR can be more than just for games. This emerging tech is making an impact on a number of businesses across the globe.
According to recent research by Lumus Vision, while AR video games are expected to reach potential revenues of $11.6 billion by 2025, other industries are playing catch up.
By 2025, the AR and virtual reality tech in the healthcare industry is predicted to reach $5.1 billion, engineering $4.7 billion, real estate $2.6 billion and retail $1.6 billion, a rosy outlook.
When it comes to real estate and home improvement, one of the largest obstacles consumers face is not being able to visualize their new home. In 2016, 51 percent of consumers mention they put off home improvements because they technology couldn’t help them to imagine what the finished product would look like. A combination of AR and VR are potential solutions. With VR, people can take a virtual tour through a future home, and with AR they can place their loved furniture items in a room to get a glimpse of what it’d look like.
Retail is also an excellent industry for adoption when it comes to AR. Back in 2001 product configurators emerged the internet and easy drag-and-drop tools helped users to assemble product variation from cars to fashion, everything was possible. The game changes with AR. For example, AR in retail can help consumer imagine various outfits on them before actually buying. 71% percent of consumers say they would be more likely to shop at a store if AR were offered, and 61 percent would choose a store with AR experiences over a store without.
In the infographic, you can read about more examples of industries and their adoption of augmented reality use cases. Futuretech has arrived and lets us travel to Mars. Let us know where you experienced the adoption of Augmented Reality technology in your life. Use our commenting below and share your experience with your peers.