Gender stereotypes in advertisements is a common tactic used by many brands and products to reach their best target audience. In the “Gender Stereotyping in Digital Advertising Survey” – where 500 consumers, specifically 250 men and 250 females, were surveyed, we uncovered four situations that often come to light in creative advertising.
The company Choozle recently conducted a survey on gender stereotyping in advertising and surfaces some interesting facts for a good takeaway.
During the exercise we sought to understand consumer sentiment toward brands that actively break stereotypes, the impact of ad copy versus creative with regard to consumer perception of stereotypes, ways stereotyping affects purchasing behavior, and whether the ad industry should be held responsible for breaking gender stereotypes.
Let us look into some key findings from the survey:
• 36% of respondents said they like a brand more when it runs advertisements that do not follow gender stereotypes, and 25% mention they are more likely to make a purchase from that brand.
• 60% agreed that fonts and colors in advertisements promote gender stereotypes; just 13% disagreed.
• 37% said that the advertising industry has a responsibility not to use gender stereotypes, 27% don’t feel the same way, and the rest didn’t mind at all.
What have we learned from today’s infographic Gender Stereotyping in Digital Advertising?
If an advertiser is producing ads for a product that could utilize for either gender, they should consider a message and creative style that appeals to both without portraying that it really should be just for females or just for males.
Can we achieve this mission? I would say without a doubt that we might consider to actually use two different ads to achieve our mission. There is nothing wrong that different audience might identify themselves with our brand different. Personalised and demographic-specific ads have been on our agenda for a while, so we should maybe not consider stereotype ads, more we should consider market segmentation advertisement.
See today’s infographic below together with some of the findings from the survey.
This was a very interesting read. I enjoyed it alot.
Thanks for sharing! I find it realy useful for me as a digital marketer. Shared to my team as well.
I love how you shared the stats and graphs. I think gender stereotype is helpful for marketing strategies!
Great article. Thanks for sharing!
It’s interesting that the same message can be interpreted differently when simple changes, like color, are made. Marketing is full of so much analytics and research.
Really great post. I see tons of ads that are either for females or males not just for both.
I agree. I see so many ads that clearly target one gender over another. We learned about fonts, colors, and wording when I was taking marketing classes in college. If marketing companies don’t realize they are doing this, then they need to go back to school.
Interesting post with great supportive info graphs.
This is so interesting. I think this shows how much the little things affect us from when we are young until we’re older and we internalize it. I think this also shows that as a society we’re ready for a change too.
Thanks for sharing, I didn’t even realize how important this is for successful advertising. Will def keep this in mind!
I feel like there are so many stereotypes in our culture about the food we eat, clothes we buy, and activities we enjoy doing. In reality, I think we can all choose what we want for ourselves and this culture shouldn’t hold us back from living the life we want to lead.
What a wonderful information you’ve shared! Campaigns are really important and it must be successful!
This was really interesting to read, and also educative. I will definitely use this, thank you!
We just had this conversation yesterday while preparing for a presentation on unconscious bias. All of this rings SO true!
Insightful Infographics, Too.
Thanks for sharing 🙂
Realu great artical, thanks for your info.
Really helpful post especially if you want successful campaigns.
Great article, I will surely keep this in my mind while advertising my products in market…. thanks for this info….
Great info to consider for our next campaign. Thanks for sharing!