There are 2.6 billion email users in the world, but only 900 million of them are desktop computer users, this shows us that mobile is more important for email marketing. Below you can read an infographic which illustrates you email open statistics, what can you expect.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
There are 2.6 billion email users in the world, but only 900 million of them are desktop computer users, according to data cited in an infographic by EasySendy.
That leaves 1.7 billion people checking email on their mobile devices, so it’s extra important for marketers to make sure emails look good and function well on mobiles.
However, in most industries, conversions from email are far more frequent on desktops than on mobile devices, according to the data.
That’s a big gap for marketers to fill, but progress is being made. In the past three years, emails have become more mobile-friendly, and just 23% of emails are now desktop-centric.
To learn more about how mobile users interact with email, see the infographic “The Ultimate Mobile Email Open Statistics”, below:
Did you know ?
The history of email
Probably the first email system of this type was MAILBOX, used at Massachusetts Institute of Technology from 1965. Another early program to send messages on the same computer was called SNDMSG. Some of the mainframe computers of this era might have had up to one hundred users -often they used what are called “dumb terminals” to access the mainframe from their work desks. Dumb terminals just connected to the mainframe – they had no storage or memory of their own, they did all their work on the remote mainframe computer.
Before internetworking began, therefore, email could only be used to send messages to various users of the same computer. Once computers began to talk to each other over networks, however, the problem became a little more complex – We needed to be able to put a message in an envelope and address it. To do this, we needed a means to indicate to whom letters should go that the electronic posties understood – just like the postal system, we needed a way to indicate an address.
This is why Ray Tomlinson is credited with inventing email in 1972. Like many of the Internet inventors, Tomlinson worked for Bolt Beranek and Newman as an ARPANET contractor. He picked the @ symbol from the computer keyboard to denote sending messages from one computer to another. So then, for anyone using Internet standards, it was simply a matter of nominating name-of-the-user@name-of-the-computer. Internet pioneer Jon Postel, who we will hear more of later, was one of the first users of the new system, and is credited with describing it as a “nice hack”. It certainly was, and it has lasted to this day.