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If you don’t understand how emotions drive consumer reaction toward your content, you can’t build strong customer relationships.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Emotions drive actions in people. The most effective emotional triggers are trust, guilt, and fear, according to the following Microsoft infographic.

“Emotionally based campaigns see higher profit gains than ones appealing to rational thought,” suggests the infographic.

Moreover, “70% of emotional campaigns showed evidence that emotion in advertising can be indicative of ad success,” states Microsoft.

To find out more about how tapping into certain emotions can boost your bottom line, tap or click on the infographic.

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