Data from eye-tracking studies can help marketers, designers, and developers create websites, advertisements, logos, and other aspects of a brand’s visual presentation and representation – and improve the user experience.
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However, though we marketers may appreciate the results, many of us don’t really know how eye tracking works.
This infographic by iMotions, a biometric research platform, helps close that knowledge gap by explaining how the eyes—and the software that tracks them—work.
For example, did you know that the human eye has a resolution
Another fun eye fact from the infographic: humans blink about 17 times per minute. (I bet that made you blink.)
To learn more about your eyes and how eye-tracking works, see the infographic: