Data from eye-tracking studies can help marketers, designers, and developers create websites, advertisements, logos, and other aspects of a brand’s visual presentation and representation – and improve the user experience.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
However, though we marketers may appreciate the results, many of us don’t really know how eye tracking works.
For example, did you know that the human eye has a resolution
Another fun eye fact from the infographic: humans blink about 17 times per minute. (I bet that made you blink.)
To learn more about your eyes and how eye-tracking works, see the infographic: