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The infographic how Instagram images enrich the email experience is already two years old however, I found it is still valid and a good thing to remember. People love Instagram, even in the moment the hype is to copy snapchat with their video feature.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

A whopping 76% of emails include social media buttons, but only 14% of emails include social images, according to the following infographic by Curalate and Movable Ink.

Why is there such a big gap? Some 52% of surveyed marketers mentioned “different databases and systems” as the biggest challenge in incorporating social images into emails. Some 52% of respondents said analytics and data collection.

For companies overcoming those challenges, the benefits of incorporating Instagram images into email are enormous. When we asked to identify the top two challenges in bringing social images into emails, marketers said: It’s difficult to incorporate social feeds into an email, they operate silos in cross-channel collaboration, analytics, and data collection is hard and different databases and systems don’t allow them. 

While email marketers have yet realized Instagram’s full potential, the platform’s editorial-style imagery is undeniably inspirational. 

Just rethink the factors, while Instagram delivers 58x more engagement per follower than Facebook and 120x more than twitter. Any company utilizing Instagram shall keep in mind, 4 out of 5 users give brand owners the permission to reuse their photos on Instagram, amazing progress here. 

“A fitness retailer that works with both Curalate and Movable Ink recently generated nearly a 7X lift in on-site engagement 24 hours after featuring editorial-style images from Instagram within an email,” according to the infographic.

To find out about the best Instagram filters to use for your email images and the benefits of incorporating social images into your emails, see the infographic.

How Instagram Images Enrich the Email Experience
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