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podcast | Skillz Middle East
podcast | Skillz Middle East
Instagram Stories 101: What Marketers Need to Know [Infographic]

The Instagram Stories are a copy-paste from Snapchat? Well not anymore, the format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Learn today in our Instagram Stories 101 what you can do to stand out of the crowd.

Instagram Stories 101
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Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Instagram Stories has emerged as a powerful way for businesses to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand’s Stories? Here’s what you need to know.

Stories, an ephemeral medium – they disappear after 24 hours – has become popular among audiences and brands alike.

The Rise of Instagram Stories can be seen in the numbers, one-third of the most-viewed Stories are by businesses, and 96% of marketers who use Story ads intend to continue using them, according to Instagram data.

The latest stats available for Instagram were pulled in June 2018. These are still current for 2019. The number of daily Stories was 400 million, as per the information from

The question remains, what marketers are saying? Businesses are seeing results on Instagram, specifically with story ads. And, as a result, they’re sharing stories more and more. By seeing the numbers we can learn from our counterparts.

  • 72% of businesses have gotten a NEW CUSTOMER from their brand’s Instagram account.
  • 74% of marketers post at least 2 VIDEOS on Instagram Stories a month.
  • 62% of businesses say an Instagram Story prompted a DIRECT MESSAGE from a customer.
  • 70% of marketers post to Instagram Stories ONCE A WEEK or more.

Tips for Standing Out in Stories

In the infographic, you can find some hints on how you can stand out of the crowd. For example: Save the best for the first, capture attention by placing your most striking imagery or thought-provoking text upfront. Use your brand’s unique colors, font, and logo to drive awareness through Stories. Put your best foot forward with music or voice-over to pique the interest of sound-on viewers. Make sure your Story content is tailored to your customers.

The infographic “Instagram Stories 101: What Marketers Need to Know” from Animoto, provider of an online video maker, explains how the Stories format differs from the regular feed in Instagram, make the case for using Stories, and offer some tips for standing out when using Stories.

Are you already using stories or are you new to Instagram stories and you want to make the most of your brand’s Stories? Check out the infographics.

Instagram Stories 101

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