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We as of now think about what’s the greatest challenge organizations faces, correct? Or, on the other hand, do we, truly? To right around 65% of marketers, it is lead generation and traffic. This essentially means marketers are looking for new ways how to improve it.

“I know what you did in your last Marketing campaign, do you?”

Jalena Pineda

Business Development Manager, Skillz Middle East

I’m sure this will come as a shock, but sometimes we marketers are guilty of overcomplicating things. Processes involve numerous teams, spreadsheets have dozens of tabs, and plans can take pages and pages to explain.

And all that is not necessarily bad: we are constantly testing, improving, and creating new things, and that’s what makes our brands grow.

What’s the biggest challenge business face? For 63% of marketers. It’s generating traffic and leads. This means marketers are constantly looking to improve their online lead generation strategies – which most commonly include email marketing, event marketing, and content marketing.

To attract qualified leads and develop sales funnel, businesses must have a well-oiled lead generation process in place.

But sometimes it’s nice to take a step back and remember that things don’t have to be complicated, especially when you’re first implementing a strategy or reworking one that’s gotten out of control.

Today’s infographic by form experts Formstack reminds us that in a digital world, lead generation today as the heart of many of our marketing programs that consist of just four steps:

Launch marketing collateral. Email is the most used lead generation today in practice, let’s take for example in the B2B world, are followed by events and content marketing, according to the details compiled below for better view.

Capture lead info via a form. Be sure to track the lead source and automatically route the data into your CRM. It is said that building and publishing a lead capture form helps you strategize capturing prospect information for sales follow-ups too.

Analyze. Which sources and which collateral provide the best lead generation today? Which provide the worst?

Iterate. Test, test, test, and test.

To see the details on all four steps and get your lead-generation processes moving, check out the infographic about “Winning Process for Lead-Generation Today”

Lead Generation Today And The Winning Process [Infographic]

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