Bad news for night owls: Marketing emails content drafted at night contains more mistakes than content drafted during the day, according to findings by Grammarly.
“I know what you did in your last Marketing campaign, do you?”
The data folks at the grammar-checking tool analyzed over one billion words in emails and uncovered some interesting data about when mistakes are made.
We covered some of these insights earlier this year, and Grammarly produced another infographic, which includes more stats from the study.
The early bird gets… the words right? That’s what an analysis of people’s writing habits found, according to an infographic by Grammarly.
The analysis looked at over one billion words and determined that those written between 4 AM and 8 AM had fewer errors than those written between 10 PM and 2 AM.
It also found that early birds, as well as night owls, make about three times more mistakes in social media posts than they make in emails.
So when is a good time to write? Blog posts written between 1 PM and 5 PM had the fewest mistakes, the analysis found.
People make an average of 13 mistakes per 100 words typed, and spelling mistakes account for more than half of them, the infographic claims. However, the top mistake concerns the use of apostrophes, followed by a few pairs (not “
To see more of Grammarly’s findings, check out the infographic “Draft your marketing emails by day”, you’ll find this very beneficial:
Wow! I am a night owl, I have never thought of how that affects my typing accuracy.I will try from now on to be an early bird.I think it is a matter of perspective though.Which angle we look at this matter from affects how we see the “early bird vs night owl” showdown.For me,working late at night suits me.I do not think I make a lot of typing errors and grammatical ones either.I enjoy the atmosphere at that time because it is so calm and peaceful,and your mind can wonder far and deep and inspire creativity.
I will try to change my schedule and see if I will notice a change in my performance.I can not comment on this demographics accuracy until I have experimented myself.Do you think it is true? Are you an early bird or a night owl?
This article is very appealing to thinking people like me. Its not only thought-provoking, it draws you in from the beginning. This is well-written content. The views here are also appealing to me. Thank you
Good thing I’m an early bird 😉
I’m in the process of creating a monthly newsletter for my blog, so I’ll keep this post not too far and keep writing in the morning!
This is an epic post. As a night owl. I think I should change my schedule.
I do my writing in the day and check it over in the day and its ok
Well. The truth isn’t always fun, but this is helpful to know, none-the-less! Thanks for passing along this tip!
I use grammarly but I can not say I feel better, they want to make a comma everywhere and sometimes the recommend me a word which does not fit anymore for the meaning, who is happy with Grammerly ?
I, too, typically do most of my work at night when the kids are sleep. Guess I need to change that habit to make sure I am not making unnecessary mistakes!
So sad to read, I always felt that I write the best during night time when everyone is a sleep. Maybe I just live in the wrong time zone, well it might not matter too much, don’t stop your creative mind 🙂 Susan