Adding podcasts to your marketing strategy can mean that you’re creating a podcast to draw listeners, or it can mean that you’re advertising on other people’s podcasts. How does Podcasting Matters in Marketing?
“I know what you did in your last Marketing campaign, do you?”
Whichever way you incorporate podcasting into your strategy, the team at WebpageFX has you covered with an infographic full of stats and facts about podcasting. Regardless of what you specialize in, there are a number of business and marketing podcasts that everyone can learn from.
For instance, the percentage of Americans who listen to podcasts reached 21% last year, the infographic points out. Creating a podcast can help you reach those listeners, giving you greater brand visibility and adding variety to your marketing mix.
Today, only 3% of all marketers make podcasts.
That includes marketers who are experts on marketing itself, companies that market to consumers, and all other marketing niches.
In addition, only 240 podcasts on iTunes fall in the Management & Marketing category. That’s only 0.096% of all iTunes podcasts.
In general, that’s not a lot of production — but remember, the podcast audience includes tens of millions of people.
That means there’s a ton of opportunity in this marketing genre. There’s a growing audience of millions asking for audio content.
You just need to give them what they want. And if you want some ideas on how to start, you can check out some of the best podcasts about marketing.
At the time of publication, marketing podcasts are in their infancy.
Currently, the best ways to gauge the success of a marketing podcast are consistent subscribers and individual downloads.
In both cases, more is better.
But we should explore more than just metrics for marketing podcasts.
More importantly, we should explore the opportunity.
If you’re buying ads, you’ll want to check out the part of the infographic that discusses typical CPM rates and explains pre-roll, mid-roll, outro, and native ads.
The infographic also suggests some business and marketing podcasts that are popular on iTunes, and we’d be remiss if we didn’t add the following to that list: UnPodcast, The Marketing Companion, On Brand, Marketing Over Coffee, and, of course, MarketingProfs’ own Marketing Smarts.
We all know podcasts offer a fun, convenient, and effective way to keep your finger on the pulse.
Are you Up Marketing Podcast? Are you Ready to learn more about podcasts? check out the details in full with the infographic below.
I have been thinking about doing a Podcast for my other business for a while now. After reading this article, I think it’s definitely a good idea to go ahead with it! Thank you!
Thank you, JoJo! Please read more of our blog topics that may be an inspiration for you in the future. We have business blogs and some lifestyle too that you could look at. 😉
ı think that ı willl add pod cast after read it
wow, that sounds like a good choice 🙂 thank you Ramiz!
I now understand how pod cast is important. I didn’t know about this for sure since am new in blogging field… Thanks you so much for the information.
Thank you Hellena, you can also check out other topics we have in our blogs that might potentially be an inspiration to your future blog or a reference so to speak 🙂 I’m glad you like blogging too. keep up the good work 🙂
Got an idea about what is pod cast. Thanks. since I am new to blogging. Just learning ABCs of these terms. very informative for me!
Thanks, Prasna, if you have time you could also check out more of our blog on the website which could also be a helpful reference for you in the future :). I promise you there is a lot more to come too. I’m writing one now as a matter of fact.
I’ve never thought about pod casts for my blog, an interesting subject. Thanks for an informative read
You are welcome Jem! I’m glad you liked it 😉