Adding podcasts to your marketing strategy can mean that you’re creating a podcast to draw listeners, or it can mean that you’re advertising on other people’s podcasts. How does Podcasting Matters in Marketing?
“I know what you did in your last Marketing campaign, do you?”Jalena Pineda
Whichever way you incorporate podcasting into your strategy, the team at WebpageFX has you covered with an infographic full of stats and facts about podcasting. Regardless of what you specialize in, there are a number of business and marketing podcasts that everyone can learn from.
For instance, the percentage of Americans who listen to podcasts reached 21% last year, the infographic points out. Creating a podcast can help you reach those listeners, giving you greater brand visibility and adding variety to your marketing mix.
Today, only 3% of all marketers make podcasts.
That includes marketers who are experts on marketing itself, companies that market to consumers, and all other marketing niches.
In addition, only 240 podcasts on iTunes fall in the Management & Marketing category. That’s only 0.096% of all iTunes podcasts.
In general, that’s not a lot of production — but remember, the podcast audience includes tens of millions of people.
That means there’s a ton of opportunity in this marketing genre. There’s a growing audience of millions asking for audio content.
You just need to give them what they want. And if you want some ideas on how to start, you can check out some of the best podcasts about marketing.
At the time of publication, marketing podcasts are in their infancy.
Currently, the best ways to gauge the success of a marketing podcast are consistent subscribers and individual downloads.
In both cases, more is better.
But we should explore more than just metrics for marketing podcasts.
More importantly, we should explore the opportunity.
If you’re buying ads, you’ll want to check out the part of the infographic that discusses typical CPM rates and explains pre-roll, mid-roll, outro, and native ads.
The infographic also suggests some business and marketing podcasts that are popular on iTunes, and we’d be remiss if we didn’t add the following to that list: UnPodcast, The Marketing Companion, On Brand, Marketing Over Coffee, and, of course, MarketingProfs’ own Marketing Smarts.
We all know podcasts offer a fun, convenient, and effective way to keep your finger on the pulse.
Are you Up Marketing Podcast? Are you Ready to learn more about podcasts? check out the details in full with the infographic below.