In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
How do you compare with smart B2B marketers? Take a look at the following infographic from ToTheWeb.com to see where you stand.
The infographic categorizes the marketing/media mix into owned, earned, and paid media.
“Owned” refers mainly to
Online, “earned” media often refers to high-quality inbound links, social mentions, including retweets, and
“Paid,” of course, refers to the myriad of advertising channels and products available for use. For more-detailed information, click or tap on the infographic: