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We all know that change is the only and persistent thing when it comes to innovation and trends. Mobile Apps Development Trends is no exception. Where SmartGov and SmartCities are already preparing to adopt innovative emerging technologies, business owners and marketers who are in the need of new ideas need to adopt these technologies quickly to stay ahead of their competition.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Organizations and marketers anticipate the trend of last years of artificial intelligence (AI) and virtual/augmented reality (AR), mobile will be in the thick of it all for the predicted future.

Mobile app marketing company Dot Com Infoway (DCI) looks deeper into those technologies and highlights in an infographic the 2018 trends in mobile app development.

Google CEO Sundar Pichai puts it, we are now witnessing the beginnings of “an important shift from a mobile-first world to an AI-first world.” this is a massive shift of Mobile App Development Trends awaited in 2018.

With a look back to 2017, we can read in the graphic where our audience spends their time and the fact that they spend 2/3 of their time on digital media with their mobile. Mobile Apps which are preferred by 54% of our audience are leading in front of mobile websites which are only used by 9% of our audience. 6.6 million mobile apps existed in 2017 in mobile app stores which have been downloaded 197 billion times. These facts are enough to look closer how to get prepared for the next round of mobile apps development.

The analyst houses like IDC and Gartner, for example, see the rise of the market for Artificial Intelligence into two digits billion dollars in the near future.

IoT global spending across all markets is going to reach 1.29 Trillion by 2020. We can see today popular IoT integrated apps like Bluesmart App, U by Moen or Ring Video Door Bell which enhance peoples mobile experience.

Augmented Reality got adopted in mobile apps already over the last years. The success can be seen in the numbers. We will see over 1580 million apps with built-in AR capabilities in 2018 and the number will grow. AR is also well adopted in the market by businesses like Starbucks, IKEA, Walmart or Volvo for example.

The gaming industry adopted the earliest the technology and one of the biggest success is Pokemon and Real Strike.

Emerging technologies on the mobile apps are also Chat Bots which will be adopted by more than 50% of all enterprises in 2018.

Android Instant Apps are popular and used on more than 500 million devices. It allows users to view Android App content with deep linking without actually installing the app.

Check out more Mobile App Development Trends in the infographic below for mobile apps development and where analysts and business see the highest ROI. Leave your thought in our commenting section below.

Mobile App Development Trends in 2018 and Beyond [Infographic]
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