Mobile viewing is especially popular with younger adults (age 18-34) and women, the analysis found. Mobile Youtube is the most favorite channel they use.
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The report was based December 2016 comScore Video Metrix Multi-Platform data for YouTube viewership in the United States. The researchers measured device trends among adults age 18 and older.
Mobile viewing is especially popular with younger adults (age 18-34) and women, the analysis found.
YouTube mobile viewers tend to watch shorter-form videos than desktop viewers do. However, mobile viewers watch nearly three times as many videos per month, on average.
Audience reach is bigger on mobile than on desktop for 99 of the top 100 YouTube channels in the United States.
Check out the infographic about Mobile Youtube and more insights from the research: