Mobile marketing currently represents one of the newest forms of digital marketing present on the market. For those who do not know, it provides customers with personalized information, promoting services, goods, and ideas.
The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to. So how is mobile marketing facts going to improve our strategies in the future?
Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls.
As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.
Mobile marketing facts are to always be checked at for a more effective marketing approach.
In this particular infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.
The following infographic by WebsiteBuilder.org is full of mobile marketing facts to look at. So let’s see how much you know.
According to the infographic…
1. The average conversion rate on mobile is higher/lower than on a desktop?
2. The average click-through rate for paid search on mobile is higher/lower than on a desktop?
3. Users browse ___% more products in an app than on a mobile website. A) 146 B) 206 C) 286
4. ___% of B2B marketers consider mobile apps important to content marketing. A) 15 B) 45 C) 83
Did you answer “higher,” “lower,” C (286), and C (83), respectively? If so, you’re a mobile marketing champ!
Check out the infographic for more stats and fun facts about loyalty programs, search, shopping behavior, and other aspects of mobile marketing.