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Pinterest is a virtual pinboard. It lets users quickly and easily bookmark, organize, and share useful and beautiful ideas found on the web, ideal for Small Business to present their products in the spotlight.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Our world is visual and the young generations are consuming more visual content than anything else. It is no secret that brands and organizations who master their social media activities on the social networks for multimedia content are winning big.

To be honest, as a small business owner we do not have the time and capacity to maintain all the required activities to be successful in 3-4 social networks. In the infographic put together by Wasp, we can learn how Pinterest can be useful for small business.

While Facebook and Twitter are focusing on the fact of LOOK at ME, Pinterest is the right tool to make people think more about LOOK at THIS

Wasp highlights the usage of the platform shows how users can link to people and brands, follow interesting boards and the statistics behind the platform. A small graph shows the development of user numbers in the first year of launching the platform in back in 2010.

More than ever before brands and organizations need to understand the fact that audience needs to be addressed with relevant content. Audience information classified between male, female and their age group are highlighted in the infographic. Samples of products, ideas and how to’s are mentioned in the Infographic.

Wasp also highlights the fact that Pinterest is one of the fastest growing social networks in the world. In a graph, you can see how Pinterest growth in the US unique visitors and average per visitor. Pinterest is not only a social network but also a place where business is seeing direct sales, welcome to social selling, successful brands are for example Nordstrom, HG TV, GAP or Chobani. 

Scroll down and read all relevant information collected together, see the infographic and learn how small business can utilize best Pinterest.

Pinterest for the small business

Did you know ...

Pinterest was first conceptualized in December 2009by cofounders Ben Silbermann, Evan Sharp and Paul Sciarra. The first prototype was launched in March 2010 and made available to a small group of colleagues and family members.
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