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So you’re ready to use video in your marketing efforts, but you’re not sure where to start… So what are effective questions that can possibly be a helpful guide to the process of creating a marketing video for your company?

“I know what you did in your last Marketing campaign, do you?”

Jalena Pineda

Business Development Manager, Skillz Middle East

You’ve come to the right place. Video production company JLB Media Productions has created an infographic with 11 important questions to help guide you through the process.

From overall goals about messaging to logistics about budget and ownership, the infographic walks you through the steps you should take prior to hitting “record.”

For example, it may help to know that videos 15 seconds or shorter are shared 37% more often than videos that are 30-60 seconds long, according to the infographic.

As mentioned in the infographic, almost half of the marketing professionals worldwide name video as the type of content with the best Return on Investment. websites are 50 times more likely to appear on the first page of search engine results page if it includes videos, mobile video ads that include social media buttons drive 36% higher engagement too. Undeniably there’s 92% of mobile video viewers share videos with others.

If you are the digital marketer who somewhat is new to video marketing, you can take some comfort in the words that follow below.

First of all, you are not alone! While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

However, setting up a video campaign doesn’t have to be that challenging. In fact, it’s not so different from creating any other marketing campaign except, you know, a lot better and fancier.

So what are the important questions to ask in making a Marketing video? To ask yourself all 11 questions, check out the infographic below.

11 Questions to Ask Before You Create a Marketing Video [Infographic]

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