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Over the past years visual content has taken over the way we engage with customers and partners, visual content is everywhere. Yes, you might be reading this text now, but actual you clicked somewhere to read a visual presentation of the information, the infographic below, right? The Visual Internet is taking over the way we consume information of today.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Listen to this what we can read below, an article with an image every 75-100 words get twice as many shares as those with no image or lesser images, according to that infographic, which was created by FramesDirect.

Furthermore, we can learn it takes only 13 milliseconds to process an image, which results that writers can have a hard time keeping readers’ attention when there is so much visual content to stimulate those readers. Again I need to mention it here, a picture can say more than 1000 words. And remember the attention span of a goldfish is higher than a human brain, the visual internet is overcoming this gap.

We can read more tips in the infographic for Web writers. For example:

  • Readers attention span is short, they might read the first two paragraphs so put your most important information there
  • Style changes the game, use subheads and bullet points
  • Tou might also want to highlight important words
  • Relate images to Supplement text and please don’t copy the images out of the internet, find unique images or photos

The Visual Internet helps us to understand easy information without a language barrier and without having an understanding of this information. 

It is no secret that video usage online is increasing, which is highlighted in the graphic very well, as is the use of virtual and augmented reality.

Read more about the visual online world in today’s infographic, “The Visual internet”. Let us know what does work for you and where are you struggling, maybe we can help, leave a comment below of the infographic.

How to Keep Up With the Rise of the Visual Internet
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