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SEO (Search Engine Optimization) is one of the key topics for all marketers. No other digital marketing topic is so bespoken and all the time in the focus. Every now and then search engines like Yahoo, Bing or Google change their algorithms which results in adjustments for our e-Commerce and website. Time to look into how to do SEO right in 2018.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka

CTO, Co-founder, Skillz Middle East

The search engine providers act here like kings and Einstein at the same time. They dictate the life of marketers when it comes to optimizing their internet presence and e-commerce offering. Providers tell us how to showcase them, how to get popular and how to be ranked on the top of search results.

Not all of the rules are understandable and not all are logic. Some of them open back doors for misuse and fraud. Marketers can quickly get confused by the complicated algorithms changes try to stay up-to-date on new technologies and content trends.

Thanks to the team from Optimist we get reminded that sometimes we marketers overcomplicate things.

SEO is still the number one topic for companies and marketers with an internet presence and e-commerce store. So how to do SEO right in 2018?

In the infographic of today, we can find their flowchart which shall support us to simplify the usage of SEO. It can be a helpful way to navigate through the jungle of SEO in easy steps.

No wonder that we all might have forgotten the three relevant elements of SEO.

  1. Technical optimization and the basic on-page
  2. The overwhelming content
  3. Showcasing the content to your ideal audience

Sit back and enjoy the glide through the flowchart how to do SEO right in 2018. Share your thoughts with your peers, let us know what works for you and where you recognize potentials in enhancements. Use the commenting below.

Do SEO right in 2018
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