It’s hard enough for marketers to keep up with email trends and shopping trends, but keep up they must. And one of the most fickle channels marketers need to follow is SEO Trends 2017.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
User intention will be a key focus, the agency predicts, meaning that the context – and not just the keywords – of the user’s search will gain importance.
More rich snippets in SERP’s, which means nothing else than all of us have surely witnessed that Google has started showing rich snippets in response to our queries. Google shows results generated by the schema markup or structured data markup. According to a research study, the number of search results showing rich snippets has already doubled in the last two years, and this trend will multiply in the coming years. Structured data markup increases the probability of your website to be featured as a rich answer in SERP’s.
The infographic also predicts that brands will revisit the use of HTTPS in their URLs, as that extra S can hide valuable referral data.
To see all seven predictions for this year on SEO Trends 2017, check out the infographic.