Social media marketers will increasingly rely on AI-powered tools and insights gleaned from social intelligence to power their strategies next year.
Social media marketers will increasingly utilize AI-powered tools and insights gleaned from social intelligence to power their strategies next year. That’s according to a recent set of social media marketing 2024 predictions from Emplifi. The below infographic gives us an overview of their outlook for the year 2024.
The infographic summarizes 6 predictions: social shopping with continue to increase, apps like chatbots and messaging will outperform, customer service will increase social-powered, we will see video content lengths change, see more about social intelligence, and new generative AI apps will appear.
Social shopping trends were evolving rapidly, with advancements in technology and changes in consumer behavior. Influencers continued to play a significant role in social shopping. Brands collaborated with influencers to promote products, and consumers often relied on influencer recommendations when making purchasing decisions. Brands were leveraging user-generated content for marketing purposes. This included customer reviews, photos, and videos showcasing products in real-life situations. Some platforms were exploring the use of cryptocurrency and blockchain technology to enhance transparency in transactions and provide more secure payment options.
Chatbots and Messaging Apps will be used by many brands on messaging apps to facilitate customer service, answer product queries, and even assist with the shopping process.
Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.
– Lao Tzu
Customer service will increase social-powered which comes with a load of features. Social media platforms enable real-time communication. Companies are increasingly using social media as a tool for social listening. Social media provides a platform for customers to share their experiences and feedback. Customers can use these features to showcase issues or seek help visually, allowing customer service teams to better understand and resolve problems. Frequently Asked Questions (FAQs) can be crowd-sourced from social media interactions.
Video content lengths has been debated over the last decade. Platforms like Instagram, Snapchat, and TikTok illustrate the power of short videos. The prediction is that we will see some new elements coming here.
Social intelligence refers to the ability to gather, analyze, and apply information from social environments. In the context of businesses and technology, social intelligence often involves leveraging data from social media and other digital platforms to make informed decisions. Businesses are likely to increasingly rely on real-time monitoring of social media channels. Social intelligence platforms may integrate more advanced artificial intelligence (AI) and machine learning (ML) algorithms. Businesses can use social intelligence to refine customer segmentation strategies. The future of social intelligence is likely to involve a combination of technological advancements, ethical considerations, and a strategic approach to leveraging social data for business success.
Generative AI apps will shine in more specific ways away from generic usage. Generative adversarial networks (GANs) can be used to generate realistic images, which has applications in art, design, and digital content creation. AI models can transfer the style for brands of one image to another, creating visually interesting and unique compositions with corporate identity without expensive models and production. AI can assist in automating video editing tasks, such as adding special effects or changing backgrounds. AI models can assist in creating interactive and dynamic storylines, where the plot evolves based on user inputs or choices.
One of my favorite topics is, that generative models can be used to develop multilingual conversational agents capable of translating and generating content in multiple languages. The future looks bright, let’s see what is in for all of us. Enjoy reading below infographic covering “6 Social Media Marketing 2024 prediction”.
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