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Since e-Commerce is a topic which any retailer and organization are trying to crack to increase sales across borders and expand their reach, Social Networks are the golden egg to drive that wanted audience towards e-Commerce Gateways. Social Commerce is the coming up topic which compliments the appearance of this online shopping experience. 

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Social Networks grown like mushrooms over the last decade on the internet. They reached an audience like no other platform on the internet which makes it important to the industry to cooperate with the social network owners. Also, social networks are for their users free and need to earn finally money to please their owner or shareholders. It was a question of time until e-Commerce Gateways find their way how to co-operate with Social Networks. The result, Social Commerce. 

In today’s Infographic, the team from 16Best.net put a timeline together how the development of social networks get closer to support e-commerce gateways. For example, the most loved media platform Instagram which is shinning with 800 million monthly users (last updated 24.Dec 2017) offers a buy now button which we can find also on YouTube. Multinational eCommerce corporations like eBay are cooperating with this type of trend and bring daily deals to Facebook. 

Is Facebook leading the commercial implementation of Social Commerce? Are e-Commerce Gateways more interested into other platforms like Instagram or Pinterest which are triggering the audiovisual experience of visitors?

Listening to the voice of Facebook we can learn that 450 million users visit buy-and-sell groups on a monthly base. The answer of Facebook was a new feature introduced back in October 2016, the marketplace. Call them Japanese, the feature looks similar to the marketplace of Amazon or eBay. 

eBay Daily Deals can be browsed with Facebook’s mobile app with the implementation of eBays ShopBot who helps visitors to narrow their search. eBay is offering billions of items in listings.  Utilizing the Daily Deals service, clients get free shipping, special discounts, and PayPal guarantees. 

Reading the Infographic below shows that all social platforms are getting more and more commercial and versus eCommerce platforms are getting more social with the result of the mix of both.

Social Commerce is the most promising thing for the industry and will get in 2018 more attention. Share your opinion below in the commenting section and let us know what do you think of the merger. Is it wise to utilize social networks as a commercial platform? Enjoy viewing the excellent prepared Infographic which shows the development all. 

Social Networks and their importance in E-commerce Gateways
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