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As a small business owner, most of the social marketing disciplines can be time-consuming and don’t deliver. Especially when it comes to video, online video, video marketing, live video or videos to download. They are taking time to develop and maintain. But it’s time for Social Video Marketing, why? Well just continue reading.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka

CTO, Co-founder, Skillz Middle East

“Including a video on a landing page can increase conversion by 80%,” begins an infographic created by video editing tool Filmora. Now hold your balls and read this: If you are using a video on your front page, your brand is 53 times more likely to rank on the first page of Google. Do you need a more formal invitation to take your time and make it happen?

If this is not enough convincing you then let’s take the aspects into consideration like, video boosts conversion and sales by 80%. 98% of all users say they’re watching an explainer video to learn more about products and services. 76% of users say they would share a branded video with their friends if it was entertaining.

Creating a video is maybe challenging, for sure it is not something for everyone. The content shown shall be engaging to your audience, and shall be interesting for your consumers and requirements for social media top the list of challenges. Thanks to Filmora, their infographic is exactly helping here. It showcases the different type of Video types: explainer, demonstration, testimonial, and personalized.

Most successful Social Video Marketing videos have a length between 30 and 60 seconds. 

Furthermore, the infographic talks about the length of a video, which is essential. We know that the attention span from humans is smaller than from a goldfish. Each type of video claims the right length of time. Guess what, three-minute videos are obtaining the leases results in popularity.

The infographic assists us also to decide how to use the videos on our favorite social media platforms. It names the pros and cons, compares what is perfect to do and not good to do. In summary, I can see that Youtube and Facebook are more for long videos. Videos for reviews, training, interviews, panel discussions and events.

Short videos fit better on Instagram which is widely used on mobile devices. The same applies to Snapchat. Twitter is into shorter videos but does not focus on mobile alone.

We were struggling with the success of Snapchat in the last year. Keeping in mind Snapchat is most used between 16-25. Additionally, the most substantial threat of Snapchat is the fact of supporting no hashtags for filtering and searching.

If we would give away an Oscar for a multimedia format than Video would be our winner of 2017 with the highest increase of consumption. It’s clear that we need to go this route to successful present ourselves and our products.

2018 will be the year of Social Video Marketing.

Check out the infographic below and all its details. Let us know what works for you, what is your favorite video type. Leave your comments below.

Social Video Marketing Tips for Small Businesses
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