What is AdWords? Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Setting up campaigns with Google AdWords can be a daunting task – but it doesn’t have to be.
“I know what you did in your last Marketing campaign, do you?”
Before you set up an account, you should know and understand your goals and how AdWords works, but even if you’re already using AdWords and want to get the most out of it, an infographic by WordStream can help.
Depending on the competitiveness of the keywords you’re bidding for and the relevance of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we’ve found that Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on the wrong keywords, or write weak, low CTR ads (Click-Through Rate ads).
The infographic guides you through 11 steps to make sure you’re using Google AdWords to its fullest potential.
Start by setting your goals and knowing your audience, the infographic suggests. For instance, if your audience is the home improvement set, you should know that 45% of home improvement searches on mobile devices are women.
Then move into your keyword research, budgeting, and account setup. Also, be sure to implement tracking correctly and continually optimize. The last step? Profit!
I cannot thank you enough for the blog.Really looking forward to read more. Really Great.
Great Blog! Say, you got a nice post.Much thanks again. Fantastic.
This is going in my Pinterest for future reference. Thank you for sharing this. I have never been able to make AdWords work for me other thank key words. Do you have one for Adsense?
Hi Regg, I just saw your comment thank you. I’m glad that AdWorks is working with you too. We’d potentially write a blog for Adsense soon too. 🙂
Google is the enemy of the new age, in the past it was Microsoft who dictated our life how to use OS and their software.
I think I should speak to Larry and Sergey about this, should I? kidding aside Gunter, Thank you for sharing us your time to read our blog and we really appreciate it, especially personal views about Microsoft too.
Super helpful graphic. I really like some of the examples and specifics on the numbers ends. It’s helpful for those of us new to the game.
I’m glad you liked it, Cassie. Please let us know the topic of your choice that you potentially wanted to be researched on or featured and we will do our best to make an Infographic about it.