In today’s always-connected digital world, you probably assume that brick-and-mortars retailers aren’t as popular as online ones, agree?
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
But the opposite is true. People want to buy in-store, according to the following Store Traffic infographic, long live Brick-and-Mortar Retailers.
Last year, for example, 80% of sales took place in stores, and e-commerce represented only 6% of the $4.5 trillion spent in the US alone, states Store Traffic.
Moreover, by 2017, the popularity of looking at items online only to buy them at a physical location will result in $1.8 trillion in retail sales, according to Store Traffic.
People want to buy in-store, but they do want an online connection to those retail stores. To get tips on how to optimize your brick-and-mortar store for digital customers, read the infographic below.
Did you know ...
Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term brick-and-mortar business is often used to refer to a company that possesses or leases retail stores, factory production facilities, or warehouses for its operations.