Today’s consumers seem to always be digitally connected, blurring the lines between work and play. To reach this always-on consumer, businesses must change their approach.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.Dieter Hovorka
“The always-on consumer demands convenience,” states the following Cube infographic. “Marketers must be helpful and informative along every step of the way and be able to move mountains without being noticed.”
Consumers also want businesses to recognize them as individuals. Before building a lasting relationship with the always-on consumer you need to listen to them and understand their need
Personalized content, messaging, and offers are a must, according to Cube: “To prove that brands know their customers, marketers need to focus on the things they care about and speak in a voice with which they can relate.”
To find out more about what marketers need to know about today’s always-on consumers, read the infographic.