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The Big 2017 content marketing spend infographic is looking into content budget by numbers, and how to set your content marketing budget.

Skillz Middle East makes Digital Transformation happening for your company. We focus on the quick win to ensure Digital Marketing, e-learning, Web Meeting, Web Conferencing, Digital Signature, Digital Asset Management are ready to enhance your organization. Digital Marketing shall save money and bring a more efficient conversion for your brand and products.
Dieter Hovorka

CTO, Co-founder, Skillz Middle East

The future is shiny and hopefully filled with content! Lesson learned out of this, it’s critical for companies of all industries and sizes to develop functional, actionable, and flexible content marketing budgets that help them plan for the inevitable future of content, and how it will interact with the various segments of their companies. Marketers are aware that content rules the game and leads us the way through digital marketing of 2017 and beyond.

First, the infographic looks into the question:


The answer, in short, is YES!

According to a 2016 BuzzSumo post on the Future of Content, the future of content is more, not less. Platforms like The Washington Post publish thousands of posts each day, and Google increases its number of indexed pages by the millions each year.

Content is booming, and it shows no signs of slowing down in 2017. If the content is growing this fast, what will content marketing budgets look like in 2017? Let’s take a look into 10 current facts about the inflating nature of content budgets. If we look for example at Google, their indexed pages have been 1 trillion and grown to 30 trillion in the last seven years alone Dribble digit growth since 2015 takes large effect and the market will grow in 2019 to a $ 300 billion industry.

Keep in mind, Content Marketing is here to stay. Time to plan for the inevitable future of content, and how it will interact with and boost your brand, audience, revenue and presence. Content is the way of 2017 and beyond!

When it comes to SEO Google is leading the show with their algorithm and rating if your content is unique or not. Connex published an article which looks into the question, does Google Penalize Duplicate Content? Read more in their article.

The following infographic from Express Writers looks at the big content marketing spend of 2017.

The Big 2017 Content Marketing Spend

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