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Chief marketing officers (CMOs) agree that successful brands use customer data to drive marketing decisions. But what is for our marketing officers Actionable Data?

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

While many companies understand the critical need to collect data about their customers, they often struggle to organize and act on that information. Marketers who leverage historical and real-time data to learn exactly who their customers are – wand what they want – are in the best position to create tailored experiences that boost engagement and drive revenue.

We can say moreover, 87% of marketers report that “capturing and sharing the right data is critical for measuring ROI effectively,” reports Monetate via an infographic.

Unfortunately, however, many marketers struggle to use data well.

Some 45% of companies aren’t using data to personalize their marketing communications, and 42% aren’t able to link data to an individual customer, according to the data cited by Monetate.

Among the reasons that marketers don’t use data: lack of training (32%), lack of budget or resources (32%), wrong organizational structure (14%).

To find out how you can collect and use customer data well, check out the tips in the following infographic:

The Marketer's Guide to Actionable Data
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