National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses, read the Local Marketing Report.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.Dieter Hovorka
Local marketing automation platform Brandmuscle has put together an infographic, The state of the local Marketing Report, with five ways to make your local efforts successful—no matter what your local strategy entails and who you’re selling through. Local marketing is depending on local affiliates or in other words it depends on your local marketing budget and number of employees. The Mom & Pop Shop with 0-4 employees is also covered as medium size businesses which have 21+ employees. More the infographic talks about 5 ways how to own local marketing in 2017.
• Make digital a priority. The top 3 local marketing tactics are digital, yet 57% of affiliates’ digital marketing programs are self-managed, without support from agencies or a corporate office, the infographic explains.
• Set a social advertising strategy. Though 74% of affiliates have claimed their Facebook pages, only 24% advertise on the platform.
• Consider local events. Affiliates consider events a successful local marketing tactic, yet they also say events are one of the hardest tactics to implement.
Just read the full infographic, you will be surprised what the number show, the Local Marketing Report: