Infographics are a great way to present information in a visual way which attracts all age groups and boosts your content marketing results. Reason enough for us to look behind the scene and talk about how we can improve them for better results. Designing Eye-catching Infographic pays off with great results.
Kavita is Community Outreach Specialist at Canva with solid experience in Content marketing, Blog Writing, Online Branding, Social Media, Blog posting & Team Handling. Managing SEO campaigns, Analytics, Keyword research, site auditing methods, social media optimization and link building.Kavita Paliwal
Infographics are a visually compelling communication medium that done well can communicate complex data in a visual format that is potentially viral. “Infographics” is one efficient way of combining the best of text, images, and design to represent complex data that tells a story that begs to be shared. So let us talk today about how designing eye-catching Infographic can improve your content marketing results.
Let’s look at some amazing facts first.
- A person only retains 10% of the information they hear or see three days later. But if you use an image which is relevant to the information, people will retain 65% of the facts even after three days.
- Our brain retains only 1% of sensory information and infographic is amongst that 1%.
- Infographics and other original content have the highest engagement. It also increases traffic by 12%.
- Infographics can become viral if created carefully and with original content.
These figures clearly indicate that infographic is a great tool to get more traffic and increase user engagement. Contrary to some people claiming that infographics are dead, these facts prove that they are still relevant. They are a highly effective tool for engaging your audience and ensuring that people share your content with others.
But not every type of infographic will work or become viral. If you don’t put effort into designing your infographic, it will fail to impress the consumer, and you may lose customers instead of gaining them.
What can you do to ensure that your infographic is relevant and informative for the readers? Well, you don’t have to look further. Here are eight tips that will help you design eye-catching infographics.
Let’s explore these tips:
- Research the competition and browse for inspiration
The first thing to do before you design your infographic is to research your competition. Check out other brands of your industry and see how they make their infographic. Keep a tab on them and see what is working for them and what is not.
Once you get a good grasp on what the audience wants and what your competitors are doing, start planning your infographic so that it is unique.
Also, look at many infographics so that you get inspiration for designing yours, but don’t copy them.
- Keep the layout simple but crisp
Don’t overcrowd your infographic with too many images or text or icons. Keep it simple and add only a few text lines and use a few icons or dividers to deliver your message. Designing Eye-catching Infographic does not mean to overwhelm your audience with a lot of layout features.
- Start with a wireframe
When we design a website, we start with wireframes, doing the same with infographic will save you a lot of trouble. If you plan ahead and then design according to that, you can avoid a lot of issues and errors.
Make a wireframe that will include the content you want to add to your infographic. Then plan where you want the icons, images and so on. After that, decide the color, font size, layout, and so on.
Creating a wireframe will help you:
Save time as you and check in with the client if he likes it before you invest hours in it. Designing eye-catching Infographic means to present data in a very engaging way with the right focus elements.
Ensure that every crucial data finds a place in the infographic.
- Take care of color scheme and typography
These three designing elements are extremely important that can make or break your infographic.
Color scheme: Colors are important to add life to your infographic, but only if you utilize appropriate colors. Make sure to use colors that are part of your brand’s color scheme instead of using random colors.
Typography: If your infographic doesn’t have good typography, then it won’t complement its design. Thus, use typography only after trying them out in rough. Go for new typography, but don’t use weird ones. Also, never use more than two typefaces; otherwise, it will look chaotic.
- Design keeping in mind your audience
An absolute must for designing an eye-catching infographic is to keep your audience in mind. Don’t design an infographic according to your taste and like. Design it keeping your target audience in mind. Make sure that you research them to know the problems they require a solution for and so on before making the infographic.
- The content should be good and relevant
It is basic that the content you use in your infographic must be good, relevant, and informative. If your infographic provides information to the reader, then the consumer will certainly read them. If they are just images and text without any relevance to the topic, it won’t work.
- The title should be compelling
Like every article or blog post, it is crucial to give your infographic a compelling title. If it has a unique or trendy or catchy title, there are more chances of people clicking on it. Research the topic you are making an infographic on and look for keywords related to it. It will help you come up with amazing titles.
Currently, “list topics and how to” infographic titles are going viral.
- Gives credits
Infographics that have lots of data must have credits. It is because when you are using data in your infographic, you require sources to back them up and you should include these sources in the article too.
It makes your work look more compelling and credible. To add credits, either use URL via content or write the source name in the footer section.
These 8 tips will certainly help you create a successful infographic. Don’t be afraid to experiment with you’re the design of your infographic.
Note: You can make use of Canva Infographic maker to design a professional and eye-catching infographic.