Tradeshows are an important marketing tool for businesses but have influence change as companies look to promote themselves more online? Tradeshow Trends – Budgets, Expectations, Logistics does it ring a bell?
“I know what you did in your last Marketing campaign, do you?”
Exhibition stand supplier Display Wizard surveyed 100 regular exhibitors, most noteworthy on the pros and cons. Especially relevant to this marketing channel also created an infographic with some of its findings.
Tradeshow trends are apparently a hot topic for many marketers. Tradeshows are still agreeably an important channel for many marketers. Said to be 75% of respondents saying they saw a positive future for trade show marketing. The biggest factor in whether a marketer decides to exhibit at a trade show is the quality of attendees, the study found.
But many interviewees also voiced their concerns about trade shows. With the high cost of exhibiting, reported as the biggest issue for most exhibitors.
It seemed 2017 will be all about engagement.While custom exhibits work for many clients, others face tight budgetary challenges. Therefore, it seemed the good news is you don’t have to sacrifice your presence at shows for the sake of the budget.
You can always look at leverage rental solutions available and unique engagement approaches in a truly memorable way.
The focus will be on finding creative ways to get people out of the aisles considering, budgets, expectations, logistics, and more to also be intensively dissected. The focus will also be on fresh new ideas and human ingenuity.
Whether it’s incorporating technology or developing advanced marketing landscapes, acquiring data in a unique way, for organizations drawing visitors in and get them talking keeping them wanting more. Delivering a compelling user experience is all the rage and for a good reason.
Ready to check out the infographic for more survey findings and some expert tips on how to exhibit successfully Tradeshow trends? Enjoy and have fun with the Tradeshow Trends: Budgets, Expectations, Logistics, and More Infographic.
![Tradeshow Trends: Budgets, Expectations, Logistics, and More [Infographic]](https://skillzme.com/wp-content/uploads/2017/06/infographic-tradeshow-trends.jpg "Tradeshow Trends: Budgets, Expectations, Logistics, and More [Infographic]")
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Trade shows are a bit expensive but are very profitable. Nice infographics.
I found your tradeshow trends to be very helpful. Great use of pictures as it made it so much easier for me to read and understand it. And I like the infographic that points out the importance of having an eye-catching stand!
GJ
Simon.
Thank you Simon. I agree the stand needs to attract the visitors and an be the winning factor, greetings Dieter
Tradeshows are expensive, I tried one last year and was surprised, but I did gain something more valuable
Constance sorry to hear. I have visited more than I actual exhibited and I think I could learn a lot from other and their mistake. Maybe next time your audience might be better or another fair is more into your offering, thanks for sharing your thought
Trade show aren’t expensive to be part of. Especially if you are lucky to be advertised together with the whole trade show.
Hi Josey,
I agree, sharing is carrying and can be good to your pockets.
thanks
Dieter
Good article on trade show. Thanks for sharing
Thanks Rumi
Having been at a few trade shows the biggest benefit is knowing that your attendees are “qualified” which gives the sales staff a head start in playing their role. Sales staff also learn a lot from this because they can concentrate on selling versus weeding out those who are time wasters.
Benefits all round which helps offset the huge expense involved.
A well put together presentation.
I agree we can all learn from the visitors including our sales team
Trade Shows can definitely be expensive. I have been a part of a couple. I am surprised by the graphic that number of attendees percentage is kind of low but I also see that is balanced with the quality of the attendees so that makes a lot of sense.
Great way of showing us that these type of events can be effective and do not need to break the bank.
I agree with you, justification of costs is important otherwise we might skip retuning once the year after