How do marketers nowadays understand the important aspect of video content in the marketing funnel? And with 90% of consumers finding video helpful in their buying decisions, according to today’s infographic, it’s no wonder that marketers everywhere want to jump on the video bandwagon.
It sounds like a cliche when someone says “A picture is worth a thousand words”. What more if these frames are put together to build content materials like videos.
It is safe to say that when it comes to capturing your audience’s attention. You want to take full advantage of every chance to communicate your message. We all know that from the 5 seconds impression and in 3 to 5 minutes sales pitch is a critical time frame. Short attention spans have made lengthy explanations less effective – so how do you keep interest?
The use of effective videos to power up your communications, boost engagement and spark up your social media. It is an integral part of the marketing funnel as visualized below.
“The Awareness Stage” speaks about the stage when your customers become aware of the potential challenges. Which research plays an important facet to put the problem into context.
But, as with any marketing technique, using video as part of your marketing strategy requires planning. Especially, when determining which types of video should be used in which parts of the buying funnel.
The infographic, created by video firm One Productions, explains that educational and explainer videos can assist at the top of the funnel, with potential customers who have become aware of a problem they face.
But by the time a potential buyer is at the decision stage, personalized videos can help them make that decision.
To see which types of video content to use when checking out the infographic.
The keys to a successful video marketing.
Storytelling becomes a popular choice for marketing.
It is a crowd-pleasing marketing strategy in the market. Consumers always prefer stories simply because of it’s interesting, people are curious by nature. The power of visual content, collaborated by a genuinely impressive narration creates their interest digging into these stories.
A research in sociological studies, conducted by The Journal of Marketing Theory and Practice, showed that despite the content itself (whether there are butterflies or celebrities), the success of a post is mainly defined by its structure. It pointed out to the facts that people like stories the most.
Apart from the aspect to understand the details of the marketing funnel illustrated above. It is our goal as marketers aiming to touch our audience’s buying cues through stories. Researchers show penetrating customers and their buying signals slowly by the stories and not directly the selling approach.
We all are pitched into, a variety of online sales approaches aren’t we? That often neglects the emphasis in its clarity. Concentrating on the story of your brand, projecting the emphasis of how your brand provides value to your customers.
The Sales Clutter online
Who among us doesn’t get bombarded online with ads, spams, and junks after each other for a sales promotion or sales pitches? But did we even go through it one by one? Often that not it never catches our attention. Our interest flies away when the clarity isn’t catchy when we’re skimming and scanning, does it not?
Story of your brand and it’s value to customers
It is important that customers perceive the value of your brand. You have to target impacting them of the story you tell and the value to them. What is always coming into your mind personally while you watch advertisements? Watching alone, your brain is smart enough to attain awareness of what it is about and oftentimes we are lucky.
In our childhood, we would love to listen to fairy tales. When we grow up, we hear the stories of our friends. Captivating stories are entertaining for everyone, even a social people. Our interest in stories is more when transitioned to have a connection about us or beneficial so to speak.
Make the first 10 seconds count
Have you heard about first impressions last? This may not be true to everything or to everyone but always is believed to be probable leaving an imprint. Which, also influences how people view something or someone in a certain period of time. So why not make the best impression the first time?
Injecting a spark of curiosity in the first critical 3 to 10 seconds creates more positive possibilities. Every human being always has a curiosity about things. We are all social creatures who always listen, learn and observe especially.
Lastly never underestimate the power of optimization of your video for SEO, gleaning every possible lead in searches.
See the details above for more information about the infographic “Video Content And The Marketing Funnel”
I agree on this. As an online shopper, I find it not only interesting when there are videos used for marketing, it also entices me to but their products. It is of course important that the video will be done really well, and presents both products and sellers in a way that shows they can be trusted and have quality in their service.
I tend to agree with the info-graphic and in my experience it’s better to offer the read some form of help (if it is a problem that can be solved).
Articles also tend to rank better on Google if they contain a video, especially if it is hosted at YouTube (also owned by Google).
However, I can see why it is hugely important as a sales funnel too and video content is definitely the way to go.
Decisions in making a good video to attract potential consumers are very hard. You need to think a hundred times on how to create a video ad. Need to edit everything for it to be perfect. And learning from the experts is a big help. Keep it up and hope to learn more from you!
Really enjoyed your article and learned a few things I didn’t know about.
I am new to video marketing (less than a year) and still searching for the best approach to making a great video.
I appreciate the image where it says the 5 keys takeaways to a successful video making, it certainly makes a lot of sense.
Thank you Sylvia for your support. As you mention making Video is nothing to learn over night and in our fast living life, the shorter the better without losing your message, greetings Dieter
This was true…image could bring more than words…but…i want to ask a little…
Better to put video directly to your post or from the url link of the video does?where is much more responsive?according to the templete size?
If I understand your question correct you wanted to know where to put the video, right ? Well I prefer to always upload my Video to Vimeo or YouTube and than embed the URL directly into my post on my page. On YouTube you can make a channel with all the videos you upload and link back to your blog or page. This way audience only on YouTube will find your Videos. YouTube and Vimeo are responsive and will adjust the player also on your page.
Knowing your target market is not just enough. So thank you so much for the tips! We’ll take much of it.
Yes I do believe that catching attention of the consumers through a picture or a video is so hard. You need no edit every details to be perfect. So thank you so much for the tips!
This is very awesome. Thanks a lot for sharing
We are so behind in bring video to our blog and social media. thank you for all the information!
I do agree about video effectivity with potential clients, especially for those complusive buyers advertisement videos can easily bait and attract them
Totally! It is really very effective if done well. Many people can actually be pushed to buy products they don’t really need or want before watching the video, if the marketing strategy is effective enough.
I love the infographic, very good article ,keep it up thanks for sharing
This is such an informative infographic and post! This post will definitely come in handy some time in the future!
This video marketing Is one of the best ways to use. I guess I’ll also try this.
This is one of the best ways thanks for sharing this.
very informative post! I love the infographic! I’ll share on pinterest!
Thanka for the info
Video marketing can be very effective and got so many important information from the post. Thanks for sharing.
Great information thanks very helpful
Those percentages are astounding how effective video marketing can be. Thanks for sharing.