You want to reach the global audience or have a product which is fit across the borders? Website Localization should not only mean making your Website fit in a second language.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.Dieter Hovorka
If you’re doing business internationally, it’s important for your website to be available in local languages, according to an infographic released by Day Translations.
Some 70% of the world doesn’t speak English, yet 57% of websites contain only English content, the infographic states. That can be a problem because it means you don’t have control over how an automatic translation program interprets the content on your website.
90% of internet users will choose a website in their own language over English only WebSite, it would increase in average 47% of your traffic. Also, 85% of consumers will not make a purchase if the introduction is not available in their native language.
In addition, it can make your website harder for Google to rank for keywords in a particular language.
So website localization is a must to reach your visitors’ with their local languages, see the infographic, why localizing your website is the best idea: