You want to reach the global audience or have a product which is fit across the borders? Website Localization should not only mean making your Website fit in a second language.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
If you’re doing business internationally, it’s important for your website to be available in local languages, according to an infographic released by Day Translations.
Some 70% of the world doesn’t speak English, yet 57% of websites contain only English content, the infographic states. That can be a problem because it means you don’t have control over how an automatic translation program interprets the content on your website.
90% of internet users will choose a website in their own language over English only WebSite, it would increase in average 47% of your traffic. Also, 85% of consumers will not make a purchase if the introduction is not available in their native language.
In addition, it can make your website harder for Google to rank for keywords in a particular language.
So website localization is a must to reach your visitors’ with their local languages, see the infographic, why localizing your website is the best idea: