Setting up your company blog is a powerful first step to successful content marketing — but it’s not enough on its own. If you rely only on your blog, you limit who you engage with, creating huge missed opportunities.
“I know what you did in your last Marketing campaign, do you?”
Setting up your company blog is a powerful first step to successful content marketing — but it’s not enough on its own.
Here’s why:
Your Blog is Just the Foundation
Think of your content marketing strategy as a hot fudge sundae. Your blog is the scoop of vanilla ice cream. It’s the foundation of the sundae, without it, you can’t make a sundae at all!
But all on its own, it doesn’t make for a very magnificent dessert.
47% of B2B buyers consume 3-5 pieces of content before engaging with a salesperson, making your blog essential for content marketing success.
Content is a significant part of most marketing strategies, with content marketing leaders seeing 7.8x more traffic in today’s digital marketplace.
But while a blog can educate, entertain, and inform an audience, it’s not the only media your content strategy should be focusing on. In fact, it’s just the starting point – that’s why 64% of marketers are now moving towards video and more than half of companies are considering engagement-first solutions like interactive marketing.
However, if you rely only on your blog, you limit who you engage with, creating huge missed opportunities. In this infographic by Main Path, discover the reasons why your blog isn’t enough.
![Your Blog Isn't Enough [Infpgraphic]](https://skillzme.com/wp-content/uploads/2017/06/Why-Your-Blog-Isn’t-Enough1.png "Your Blog Isn't Enough [Infpgraphic]")
Thanks for sharing!
It’s like a book. Its foundation is the cover of the book and its blog is tye information or details or content of the book.
Great post! Thanks for sharing! Keep us upadate.
Hmm is anyone else encountering problems with the pictures on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any suggestions would be greatly appreciated.
Hi Tijuana,
We did not hear anything about the load time of the pages and also the images are quite optimized to load fast. But since it is a larger image a weak internet line could still cause issues on loading time. Infographics have an oversize and might be not easy to load and displayed on various devices or systems, sorry for hearing you have problems
cheers
Dieter
Love the info graphic! How do you make them?
Hi Mariah,
I use Adobe Photoshop, but I hear you nearly can use any App which allows you this size of documents. It says in couple of forums that Infographics shall be min twice long as wide, good format for example is 600px wide by 1200px high
Great post. I love the sundae analogy; It was very informative thank you for sharing.
very informative and great article
Your post was a great demonstration of the point of your article. great article
Nice one is a good article
Your post was a great demonstration of the point of your article. Your infographic was very informative. I learned a lot about how I can be engaging my audience, and a lot of it is what I already have planned, so this was great encouragement/validation. Thanks for sharing!
I think infographics are great. They are catching but I struggle with creating them. Do you recommend a platform to use that is best. I use Canva.
Hi Karen,
The tool is not so importend , i use Adobe Photoshop, it’s more the styling tricks and formatting tricks
I have already bookmarked this page. A great source of knowledge
As your writing skills, I think you have a great experience and knowledge about it. It’s very helpful to newbies.
You really did a great job by sharing such helpful and informative post.
Great tips! Will definitely be bookmarking this- the infographic is perfect!
Nice and great article
Actually you are a mind killer with this great content
Really helpful, the infographic is an important part of content marketing. Informative post with excellent infographics.