Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent research from Google. But is Google search trends a hot topic, specifically Travel-Related?
Most of the information in the infographic is related to a Google Survey of Summer Travel 2017. The report was based on internal US Google search data from January 2014 through January 2017, as well as data from a survey of US online consumers.
Google searches related to family vacations have undergone the strongest year on year growth among travel-related categories, the analysis found. Some of the fastest-growing search terms related to family travel are “best vacations for kids under 10” and “inexpensive family vacations.” In other words, the all inclusive travel hits.
Planning for summer vacations is already in full swing. Six in ten people considering a summer trip were already conducting some type of research on February 1st, yet 46% had not decided on their destination, an opportunity for all travel agencies to find their potential customer.
Recent searches reveal the types of trips travelers are looking to plan – and how they’ll plan them.
Check out the infographic, “Think with Google”, below for more insights from the research and the statistics. Join the conversation and leave a comment when you booked your summer holiday.