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Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Read what wrote about the Infographic, “10 Myths about YouTube Users” from Graphic Digital Agency.  I was recently offered a free cable subscription and I said “Why? I don’t have a TV, and all my shows are on YouTube.” I would like to think that none of the stereotypes listed here apply to me. I have a lot of friends who really use YouTube extensive, they even find their favorite TV shows which I never manage. Also, YouTube has GEO specific filters and I strongly believe through the nature of living in Dubai a lot of channels are blocked for us over here.

Fortunately, usage statistics can shed light on the reality of negative stereotypes of YouTube users. The stereotypes in this infographic are really stereotypes of internet users, or Internauts, in general. I think these negative generalizations came out of the fact that computers were largely marketed as toys for boys when personal computers were first coming out.

One of my personal favorites is the general assumption is that all audience on YouTube is a teenager. Well, the facts of statistics proofed them wrong, 90% is older than 18 and 50% are older than 35 years old. 

Of course, computers, and the internet are much, much more than that, but when people kept interacting with this thing that had been presented as a toy, it was interpreted by the wider public as immature and unhealthy.

As this infographic on the growth of the internet shows, internet use exploded in the decade between 2002 and 2012, and is only increasing as more and more of the world comes online. Stereotypes of internet users are going to die pretty quickly as the vast majority of people on earth join the ranks.

Myths about YouTube Users
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