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Anatomy of a Connected Consumer [Infographic]

 
 
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Modern consumers are sharing more personal information than ever before, and expect closer, more relevant connections with brands in return. This infographic highlights key qualities that define today’s connected consumer to help you better understand and foster valuable relationships with your customers.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka

CTO, Co-founder, Skillz Middle East

The infographic today is provided by Gigya who offers a Connected Consumer Management Suite and enables the world’s largest brands. The graphic illustrates the fact of the hyper-connected consumer of today and how we can compare each of their possible endpoints for senses to a consumer marketing endpoint.

Eyes: Personalization

40% of consumers buy more from retailers who personalize the shopping experience across channels.

73% of consumers surveyed said they prefer to do business with retailers who use personal information to make their shopping experience more relevant.

Ears: Listening

90% of consumers say their purchase decisions are influenced by online reviews.

74% rely on social networks to guide purchase decisions.

Moth: Sharing

70% of Millennials say it is their responsibility to share feedback with companies after a good or bad brand experience.

42% of consumers believe brands should respond to their questions or concerns within an hour on any given day, including weekends.

Brain: Trust

77% of online shoppers would trust businesses more if they explained how they use their personal information

Over half of US consumers worry about their information being compromised every time they login to a business website, and 29% have abandoned logging in or buying on a website due to these concerns.

Heart: Relationships

79% of consumers state that their relationships with brands are more personal than ever before.

68% of consumers agree that shopping today is less about brands or products themselves and more about what they are feeling and needing.

Legs: Omni-Channel

45% of consumers prefer a cross-channel combination of online, mobile, and in-store shopping.

Over 20% of consumers ages 18-49 visit websites from 4 different devices each week.

Hands: Engagement

8 in 10 Millennials want brands to entertain them by allowing them to co-create products, responding to their questions and comments via social networks, and providing online content like videos and games.

Gamification increases consumer commenting by 13%, sharing by 22%, and consumer activity feeds engagement by 68%.

Feet: Location

Over 50% of adults under 34 are willing to share their location for more relevant content.

74% of US smartphone users use location-based services.

Read to complete infographic below and learn more about the “Anatomy of a connected customer.”

 

Anatomy of a connected customer Infographic
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