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Sharing great content with your friends and followers matters. But you need to get the timing right as well to reach your audience on social media.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Sharing great content with your friends and followers matters. But you need to get the timing right as well. Wonder when is the best time to post to your favorite social network?

Facebook, Twitter, Google+, Pinterest, LinkedIn, all of them have their own audience which has different rules of engagement. Making your social planner brings the question always, when is my audience active and reachable. And don’t forget, since the majority is active on mobile, it is also simple to know when people actually have time to surf on their social networks.

You need to get up when your audience is online and catch them there at the right moment. Let’s think of great moments in Life like the Super Bowl. If you are a marketer and want to catch the attention of Super Bowl fans, you need to work on a Sunday and stay up late to actually reach them instantly. 

Posting at the right time of the day can result in over 30% more engagement.

So let’s have a look where are the night birds, can we catch our audience during office hours and who is active mostly during weekends?

This infographic by Fannit could give you an idea of when to post on the right social media channel:

Best Times To Post On Social Media
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