Three Ways Your Brand’s Visual Identity Can Win (or Lose) New Customers, defining your brand’s visual identity can be one of the most fun – and most challenging – parts of marketing your products or services.
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day’s infographic, created by Vistaprint Corporate, provides three tips on how to use your brand’s visual identity to attract new customers.
A powerful visual identity leaves a lasting impression on customers. In fact, 60% prefer to buy products from companies they’re familiar with.’ But why do some brands create memorable marketing materials, whereas others fall flat? Scientific evidence shows that a strong brand interaction activates areas of the brain associated with reward and self-identification. Here are 3 ways to create a consistent visual identity that leaves the right impression.
1. Catch their eye
Use color to grab their attention, the infographic suggests, and explains how various color palettes are associated with specific brand attributes.
2. Make it personal
It also suggests using personalization, both online and offline, as well as smart visual elements and A/B testing to set up your website to keep visitors interested.
71% of consumers have received a promotion or branded information that seemed like the company sending it out didn’t understand them as an audience.
3.Make it last
You have handed out business cards and fine-tuned your email campaigns, but what happens when prospects visit your website? According to Chartbeat, 55% of them will leave withing 15 seconds. How can you make the experience last?
To make sure your website and brand make the grade, check out the full infographic for details.