Three years ago Richard Darell looked into 21 new rules of content marketing. I was wondering what todays marketer would say about this content marketing rules, are they still valid?
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.Dieter Hovorka
We write the year 2013, marketers are cruising the orbit searching for new ways how to reach their audience and identify the potential person as the customer. Content Marketing Rules is buzzing through the orbits, things you should follow so your audience can hear you through space and time, let’s look back in time and see what 2013 Richard Darell was writing for Bit Rebels. A wonderful Infographic sums it all, and people who know me by now know that I am in love with Infographics.
Richard mention in his article that you need to have a good understanding of your brand, an idea about the brand message you want to talk about.
Without a specific plan, there is little you can expect to achieve in this harsh social media space where everyone is trying to be seen. There
Rather than following the trends from everyone you should attract with unique content and let’s be honest people love to share really valuable information with their loved ones. Why not, this is how a tribe grows by giving them more food, giving them the value which others might not know.
2013 Richard was saying “When I think about content marketing, I always end up at the same place, which is original and engaging content that people want to send to their friends and loved ones because they either find it interesting, funny or even shocking. Unfortunately, any blog or online newspaper runs the risk of becoming a gossip or a surprise generator website in the bad sense of the words. Is this good or bad?
As you can see, the questions are many and they will most likely never end. That, on the other hand, is a good thing because that means that there is always room for improvement and refinement. When it comes to the content marketing rules we can consult a fresh infographic presented by Kayak Online Marketing called 21 New Rules Of Content Marketing.”
2017 we can see that the rules are still the same, or?
Well, I was reading it carefully and see still the value in it and thought I shall bring it to your attention and back into our memory. See below the Infographic and share with me your opinion, I am happy to read from you.