Digital Asset Management ROI (DAM) comes with the efficient means for centralizing, managing, locating, tracking and sharing digital assets within organizations. It is a central repository for photos, graphics, videos, presentations, documents and other media.
A digital asset is any form of rich media in digital form. This includes stock photos, graphics, videos, presentations, documents, audio and other media files.
The lifecycle of a digital asset covers creation, manage, deliver, track and reuse of assets.
Digital assets play an essential role in our day’s life in organizations. But still, one out 10 companies is already using a digital asset management solution. The value of your organization’s digital assets reflects in the time, and creative investment accelerates brand growth and makes marketing enablement.
On the off chance that we need to comprehend where the digital asset went, we will be astounded. Without a DAM the most widely recognized sharing methods lead to asset abuse or loss. People share them via email (71%), USB Drives (69%) and Public Drives (55%).
Sharing digital assets with the outside world is a sensitive topic which still 96% of all people don’t really consider as the security breach. 90% of organizations have lost confidential assets over the previous 12 months. This can result in file misuse which can effect expensive repercussions. For example, a freelance photographer filed copyright infringement lawsuit against BuzzFeed Inc. for over $3.6 million in damages.
Digital Asset Management ROI
The value of visual files is apparent, 65% of our audience are visual learners. It is proven in many statistics that videos are shared 1,200% more than link and text posts compared. Visual data is processed 60,000 times faster by the brain than text. On social media and social networks like Facebook, photos get 53% more likes. Platforms in social media receive on visual content 104% more comments and 84% more click-through.
Visual content considers an extraordinary importance for brand consistency, shows also in numbers the infographic.
Let’s have a brief look at the benefits of using a DAM. By securing anytime your assets from unauthorized usage, to be able to anywhere access assets and by connecting your teams, files, and brand. The benefits of findability, access, security, brand growth, collaboration, user experience, time savings, and speed are speaking for themselves. If just 10 people at your company spend 1 hour each week searching for a file, it sums up to 3.25 months of wasted time each year at your company.
The infographic looks also at the fact that complete DAM solutions are most of the times offered and used in the cloud. The speed of deployment costs savings, scalability, accessibility and continues updates drives this trend.
Read in the infographic which summarizes the Digital Asset Management ROI with some more facts and statistics.
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Thank you Nakisha, we will keep it up, cheers Dieter
I’ve just added a fresh new list. This is by far the biggest list to date. I hope you all are having a great week. Take care and happy link building.
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I think this is one of the most important info for me. And i’m glad reading your article. But want to remark on some general things, The site style is great, the articles is really nice : D. Good job, cheers
Thank you Arnold, will try to keep up our work
this was very informative I did not know about this.
Never heard of this concept before. I suppose this is another kind of organizational networking?
Good info. There’s a site that scraped my site (and many others) and stole many of my photos – even my headshot! They post them as free images for anyone to use. Very frustrating.
Hi Ellen, I agree in the times where barriers disappear through not consistent law across the globe it is hash, thanks Dieter
Not much has been written about it. Thanks for sharing.
Brilliant way of thinking and using abbreviation. Awesome info graphics and a great content. Really nice. Thanks for sharing.
Good, i really like it. Create posting for sharing with digital…:)
Being in the field of digital marketing, I feel DAM will be accepted eventually by organisations but at first they will have some inhibitions towards it. But over all a good read.
Very informative article
Good work keep it up
Interesting post. I liked the info graphic
great post with matching info-graphs. Thanks for sharing
Great work bro nicely explained