Digital asset management software (DAM) is intended to keep your rich media files sheltered and secure. Be it photos, recordings, logos, and that’s only the tip of the iceberg, brand assets your corporate identity need to be stored safely and secured. Today we look into the Top 20 Digital Asset Managment solutions on the market, measured by a combination of their total number of clients, active users, and online presence.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.Dieter Hovorka
Digital assets are a product of our today’s corporate world with all our digital presence and digital presentations we have. They come in thousands of photos we take every year, our music, videos, and documents, we all have a lot of information to store. In the business world, the need to manage these assets is crucial. In terms of security and bandwidth, most businesses with their own multimedia need help to back-up and store these large, important files. It is not a secret that many companies still lose the visuals and need to invest into reproducing them.
Luckily, there’s software for that. Digital Asset Management (DAM) software is designed to organize your rich media files to make them easy to find, download, share, archive, and protect.
Capterra has almost 200 DAM solutions listed in their online directory.With that numerous choices, it can be difficult to see the difference between the offerings and which is appropriate for the size and of your needs. While we can’t let you know precisely which solution is ideal for you, we have created the Top 20 Most Popular DAM Software Solutions infographic to kick off your hunt.
Digital Asset Management Software the Research
This research looks at the top Digital Asset Management Software solutions based on
This ranking was determined using our unique Popularity Index, which we have used in a series of Top 20 infographics in some of our largest directories. The index takes into account:
- Number of current customers
- Number of active users
- Social reach (number of Facebook likes, Twitter followers, LinkedIn Followers, Google +1s, Klout scores, and Capterra reviews)
By “customers,” we refer to the companies that have purchased a license to the software, and by “users” we refer to the number of employees at those customer organizations who access the software.
We pull the social media numbers a few days before launch, and they are as accurate as possible given how these numbers naturally fluctuate.
The index weighs customers and users at 40%, and social numbers at 3.33% each to determine the final score.
In most cases, the customer and user numbers were given to Capterra by the Digital Asset Management Software vendors. If a vendor could not provide exact numbers, Capterra asked that they provide conservative estimates, erring on the low side. Additionally, some numbers highlighted below are Capterra own estimates, developed using publicly available information and own industry estimates. Estimates are provided to fill any gaps in our data.